The idea for Michigan Farm to Freezer is simple - pick fresh produce from a variety of Michigan farms, then freeze the local fruits and vegetables for year-round goodness. Co-founders, Brandon Seng and Mark Coe, talk about their unexpected journey from a northern Michigan farmer's market and school lunch program to their move to Detroit's historic Eastern Market. They even wowed Detroiters with their Farm to Freezer story at Detroit's Demo Day pitch competition. Now they have joined the Eastern Market family in the building with the Big Strawberry on it. Have a taste.